K-Ruoka online store campaign concept creation
K-stores are known for its quality selection and service. In online shopping, people tend to forget that behind every item they select, is a person who is selecting you the ripest avocado, cutting for you the freshest piece of fish and the best smelling cheese. That is what we wanted to highlight in our brand campaign, showing that even though you shop online, there is still the same quality and people in the background happening.
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