The illustrations portray Farmi products as part of our lives. The copy is a clever twist of words, playing with the product names and real-life situations. We made illustrations and animations for each month of the year.
Agency: Newton
Copywriter: Anti Naulainen
Illustrations, Design: Pauline Marie Korp
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/52dcfa5d-caad-4d80-8028-edc33ad1688e_rw_1200.gif?h=b9c2ec771874aa7b70bf9591277c245a)
January – a yoghurt turns into a UFO (In Estonian 'sürr' means 'surreal')
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/0fea5cd1-8ba8-4a3b-8174-c2c5e98f8d3c_rw_1200.gif?h=37000d06ff48b24d4a1eeba6d1cd70a8)
February – Estonian Independence Day. Kama is a national food so we turned it into a national symbol of a mill.
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/925bb87e-8cdd-4308-aa8a-de79872eabc5_rw_1200.png?h=69c1ca5b9d5887c95349679be5bd9ba0)
March – skiing in cream cheese (copy says "head-twirling flavour hoops")
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/eaf49d94-040a-48df-ae7b-90eecbb23fe8_rw_1200.gif?h=b204715db38f2aa1a932bca3f76e1b04)
April – Church symbolises Easter and a sacred time where its popular to go to Church. (SKYR is a white drink in a white bottle and whiteness and light share the same word in Estonian - 'valgus'. Therefore, the message is "Light is the power of life")
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/34a383de-d5ca-4ddb-89d4-462640eb00aa_rw_1200.png?h=f06ae14168ac6a0bb3028136c8d8c7ce)
May - one of the construction worker says "I won't take it, I have cranberries(which in slang means - "I don't care")"
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/87569a93-3dc5-4dc1-b8c6-ffb9c2417002_rw_1200.png?h=8e30e510f38a267cca430aa2aee6110b)
June – a summers day by the beach huts.
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/18a3fc34-1932-426e-aebb-63c51054f835_rw_1200.png?h=e60b76e70b9f80120adf167ee4ac87b7)
July – "dive into the depths of flavours"
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/1a0c9b03-cfb4-4c94-ade7-70dbb209dd5f_rw_1200.png?h=6503d4ea0949762e0fb3319846441fd4)
August – "A storm in your heart"
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/64c8ac54-8de4-4654-af52-c618e4069bb6_rw_1200.png?h=925c8ce3676ef2211ca5683fb3436b67)
September – time to go to school. "This tune (double meaning to 'five' (as in the best grade in Estonian schools)) charmed me"
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/fc8ea0c7-e5dc-48b9-abb3-8bf6a2199d40_rw_1200.png?h=e5c076b9d897d4ab695c0b3771b6da3a)
October – fly to the holidays season
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/514f80ed-b84f-4699-8fd3-7390f495ca90_rw_1200.png?h=c55f3bcb9eb429dc7e3da29122216be0)
November – "autumn is tasty (doublemeaning to 'stylish')"
![](https://cdn.myportfolio.com/83be6ba384ee25d6810952f051671b55/268454a1-ddf5-44b5-8fe8-f2a806cb10e6_rw_1200.gif?h=e048f4d2ced949d5607e3a097238e614)
December – a cream cheese Christmas tree. "So many packing (double meaning - "urgent") jobs still to do"