A brand renewal, which turned a dusty brand into a relatable and real one through talking about vulnerabilities and strengths at the same time. Since in the end, we all have both vulnerabilities and strengths – and that is just the reality.
We created an authentic way of sharing private conversations about beauty through illustration, animation and unpolished photography.
Overall, we created a campaign which is real and captivating.
We also called people out on social media to share their own relatable stories of vulnerabilities:
We had more ideas than needed, of course...
Like for example a bouncy castle in the shape of a pimple...
Or a product line featuring, amongst others, a stretch mark glitter highlighter, armpit hair comb and why not a leg hair shampoo?
Like for example a bouncy castle in the shape of a pimple...
Or a product line featuring, amongst others, a stretch mark glitter highlighter, armpit hair comb and why not a leg hair shampoo?
Credits
Art Director / Illustrator / Animator
Pauline Marie Korp
Pauline Marie Korp
Copywriter / Creative
Riikka Rechardt
Riikka Rechardt
Creative Director
Katariina Harteela
Katariina Harteela
Animator
Henna Siitonen
Henna Siitonen
Strategist
Olessia Kozlova
Olessia Kozlova
Project Manager
Ida Nuortie
Ida Nuortie
Account Director
Ketsia Anttila
Ketsia Anttila
Photographer
Aleksi Koskinen
Aleksi Koskinen