A psychology company De Koppeling wished for a positive, powerful and self-reliant logo, which would attract adults as well as children. Overall, they were sear ching for an original identity that inspires confidence. There had to be a special emphasize on the word KOP. I chose OP-art to represent their practice and identity, as I think OP-art is a perfect symbol of human mind and this is what psychologists are working with – peoples' minds and their wonderous ways. In the end with the help of the client we simplified it into 2 squares linking with eachother. I uploaded slides from both the process and the final outcome.