“Alcohol and meat are for real badass men, while vegetables, fruits and lemonades are for sissies… “

We wanted to change the otherwise more feminine category of non-alcoholic beers, while still keeping in mind that our current target audience is mainly female.

Non-alcoholic beverages are a rising trend everywhere, so it was time to change the attitude. Why can’t non-alcoholic beers be badass?

We turned each flavour within the beer into a badass female character with an attitude. It was like the ingredients all came together to protest everyone who ever says non-alcoholic beers are bland. Tanker did it differently.

They were brave in their flavours, and therefore, we made the beers brave too.