Created a full-stack branding, creative concept, illustration and design for a music festival in Tallinn, Estonia. The festival got it’s name Sweet Spot Festival from the best position to listen to a concert in front of stage, which is called ‘sweet spot’. 

Therefore, the whole design & branding was surrounding this one yellow sweet spot, that was the center of life. 

We also took advantage of the wintery, dark, cold Estonia and covered Tallinn in our colorful advertising bringing hope to the Estonian people that summer is just around the corner.