Toilet paper has always been the product everyone daily uses, but never really thinks about.

In 2020, we were all forced to reevaluate the worth of toilet paper. Before a simple hygiene product, now became a needed luxury.

People started paying more attention to the product. Therefore, we wanted to showcase Lambi’s product quality and their sustainable production.

That is why we did something no one has ever done in the tissue paper category ever before. We repositioned the simple tissue brand and placed it into lifestyle category, making the product more valuable and beautiful.